Effective marketing is the key to selling your home quickly and getting the highest price. Aggressive, effective marketing of our Clients’ homes based on targeting potential buyer categories is how we’ve become a top Real Estate Team in the Orlando area. It’s our job to assure that you get as many qualified offers as possible, allowing you to extract the highest price the market will bear.
One of the most important elements of marketing your home effectively is setting the price right. Set the price too high, and you won’t get any offers. In a declining market you can actually lose money each month that the home does not sell. As experts in Orlando area real estate, we analyze the market and set area home prices every day. We’ll work closely with you to ensure that everything possible is done to get the highest price, in the time frame you need.
The condition and appearance of your home are also critical factors in getting the best price for your home. We’ll personally walk through your home with you and advise you of what you can do to properly stage your home most effectively. Some areas are much more important and more likely to pay off than others! Often, the buyer is motivated by emotional responses as much or more than financial issues. There are usually things we can point out to you that are easy and inexpensive, yet go a long way towards triggering those “buy” emotions.
As your representatives, we’ll negotiate furiously on your behalf throughout the entire process to ensure that your best interests are protected. Real estate negotiations and contracts can be intimidating in their complexity. Most people have almost no experience in these negotiations. After all, how often do you buy or sell a new house? As top real estate professionals, getting you the best terms and prices in all negotiations is simply part of our job.
Before setting the price of your house, we’ll run a Comparative Market Analysis (CMA) that will show the listing price of similar houses in the area as well as the prices at which the houses actually sold. Additionally, the analysis will give us information about houses currently on the market and about houses that were on the market but never sold.
Next, we’ll ask you about your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the selling price.
- Is your goal to get the maximum sales price for your house?
- If so, are you willing to have your house on the market for many months?
- Is your goal to sell your house quickly?
- If so, are you willing to sacrifice some of your potential profits to sell more quickly?
- Would you like to establish a balance between selling your house quickly and selling at the top end of market value?
Market conditions will play a role in setting the sales price of your house. We’ll factor in how quickly houses are selling in your area, interest rates, the strength of the school system, and finally whether it is a buyer’s or seller’s market.
We’ll then recommend a price at which to list your house to meet your goals in the local market.
For more information, here are 2 articles about how home prices are set: